From the top, all the way down
How you think is how your company runs.
I'm Alex Durston. I build Clearahead and wrote Before the Machine Thinks. Both start from one idea: the patterns in a leader's thinking repeat at every level of the organisation, and AI repeats them faster.
Clearahead
Find what is really holding your company back.
Clearahead is a workspace for founders, heads of department and their teams, with an AI called AJ built in. Tell AJ what you're trying to achieve and, instead of turning it into another objective, it asks the harder questions: why does this matter, what are you assuming, and what's actually stopping you?
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Name the goal
Tell AJ what you are trying to achieve, whether that is one big goal or several at once.
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Find the constraint
Narrow ten suspects, from leads and cash to hiring and capacity, down to the one that matters.
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Break it
Plan a few sharp moves. Your team updates AJ as work happens and everyone gets a Monday summary of what moved.
Rooted in the Theory of Constraints and first-principles thinking. AJ won’t run your company for you. It helps your team think more clearly about how to move it.
£99 per month
Start with ClearaheadWhat sits underneath
What happens at the top happens everywhere. What is true inside shows up outside.
Every level of a company mirrors every other. The way leaders frame problems shows up in every team and every decision below them. AI doesn't break that pattern. It copies it, at machine speed.
The book · Out now
Before the Machine Thinks
How AI Exposes the Way Organisations Really Think
AI doesn't fix how your organisation thinks. It amplifies it, encodes it, and hides it. A non-technical book for leaders about the part of AI adoption nobody puts on the roadmap: the way decisions really get made, and what happens when a machine starts scaling them.
Get the book on Amazon · £14.99Working with me
Speaking & podcasts
Talks and conversations on the thinking AI quietly scales: how decisions really get made, where judgement goes missing, and why clarity beats speed.
Invite me to speakThinking Architecture
A small number of deep engagements for leadership teams. We map how your organisation really decides and fix the biggest gaps before AI scales them. Typically £10k–£20k.
EnquireContact